Social media platforms have given brands one of the best avenues to engage with their target audience. As such, brands can capitalize on this opportunity and use it to effectively capture the attention of their audience in a number of ways.
It is, however, important to note that without the right social media content, brands run the risk of having their message drowned out by the background noise that is the millions of posts and timelines all competing for the attention of users.
Here’s a list of four types of social media content you can use to stand out from the crowd and enhance engagement with your target audience.
Visual content not only helps you make your posts visually attractive and interesting, it also enhances the rate of comprehension. Social media users who see your visual content are more likely to understand your message fully, in a shorter amount of time. This is essential in a world where every second count.
When it comes to the creation of visual content brands can use anything from videos, custom photos, and graphics and infographics.
Social media can be used to facilitate a two-way communication between brands and users. Interactive content can be used to facilitate engagement between brands and users that leads to the creation of important insights that can be used to inform changes that will make for a better future. Polls and quizzes are the two most commonly used forms of interactive content.
These two can be used to communicate essential information between the two sides, users and brands. Ensuring that users spend the least amount of time possible on the polls and quizzes will definitely help increase participation.
To drive engagement and attract more followers, brands can consider giving out free content; through contests and giveaways. Everyone loves free stuff, content included; as a brand, you can find ways of giving out free content in exchange for some sort of engagement.
It’s worth noting that even though the incentives might not translate into sales immediately, they can be used as a means of growing the number of followers you can sell to in the days, months or years to come.
User Generated Content
One of the best ways to show your customers and/or followers that you notice them and value their support is to incorporate user generated content into your social media campaigns. You will need to monitor social medial platforms to identify the best user generated content as early as possible and remember to credit the user whenever you use their content.
Although there are many types of social media content, you will not go wrong with the above types when it comes to enhancing engagement rates.